According to last year’s study by the Pew Internet & American Life project, more than half of adult cell phone owners used their cell phones while they were in a store to help with purchasing decisions.
During a 30 day period before and after Christmas:
— 38% of cell owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making
— 24% of cell owners used their phone to look up reviews of a product online while they were in a store
— 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else